Videos have become an absolutely essential part of your marketing mix. All business websites need videos.
Videos are a powerful and persuasive form of marketing:
- Videos establish trust, credibility and expertise.
- Videos help you sell on value not price.
- Videos show the human side of your business. People buy from people not businesses.
- Videos help you build relationships.
Leverage your time - record it once and connect with thousands of different people.
Apart from being a hugely powerful communications tool videos on your website will:
- Keep visitors on your site longer. The longer they stay the stronger the bond with you. Google loves websites where viewers stay longer!
- Enable people to listen and watch you talking about your business. It is a very powerful way to educate, cross sell and build trust.
- Build your credibility and demonstrates your expertise.
- Build both yours and your companies brand.
- Becomes more interactive. Visitors achieve a greater level of involvement with you.
- Personally ask visitors to take whatever action you want them to.
Videos can also be placed on social media or emails, creating a much greater, stronger social connection with you.
Business videos have traditionally been out of reach of small and medium businesses. With new technology professionally produced videos are now affordable.
Please ring Peter now to find out how much value you can generate by using videos for such an affordable investment. Peter’s mobile number is 0424 8844 993
Powerful ways to use video to market your business
Executive videos offer you a wonderful way to inspire people to take ownership of your ideas. Videos allows you to communicate in a very powerful and personal way to your team, investors, distributors, retailers and of course customers.
Word of mouth is powerful marketing - from an existing client, it’s gold bullion! Third party endorsement builds massive credibility. It puts written testimonials back in the Dark Ages and case studies on steroids.
Video interviews are a really great way for “professionals” to promote their credentials without being too “up front”. Because you are answering questions in an interview, you can legitimately display your expertise and back it up with a “for instance”.
Our Corporate videos are not full of spin or glossy insincerity. The old adage “people buy from people not businesses” still applies here. So we make sure that the true personality of your business is projected at the same time giving you a clean and professional look.
Web Introduction Video
Your website visitors need to see a strong motivating Introductory Video on your home page to give them a reason to stay on your website. They need to understand what you do and why you are remarkable in your market place.
Product or Service Videos
These are in depth look at the product or service, more in the form of a tour or teaching about a product. Product and service videos are not about spin or gloss. They are about integrity and educating the potential client. This builds trust and confidence in your business, your product and service.
When selling products and services to knowledgeable clients, it is important that they understand your technical abilities and superior technology. Sell on your knowledge not on price. Extol your understanding of the local conditions and the legal requirements.
How to explain ideas or concepts well is one of the most critical skills to achieve success and recognition. Our explanation videos are a fundamental and effective communication tool.